One
Our Values
Yadorigi cherishes the intersection of Time × Fragrance × Subtle Aesthetics, and shares Japan’s gentle culture and sensibilities with the world through three core values.
TWO
The Passage of Time × Fragrance
Morning light, the stillness of afternoon, the deepening of night.Yadorigi’s fragrances gently align with the subtle emotional shifts within a single day. They change quietly over time and, before long, help regulate your emotional rhythm.
Yadorigi delivers the experience of “feeling time” through scent.
THREE
Subtle Aesthetic Sensibility (Japanese Sensibility)
Yadorigi’s scent gently nestles close to someone’s heart.
Like the cultural value placed on ma and space, Yadorigi’s fragrances do not assert themselves, but instead blend quietly into the atmosphere, becoming a comforting presence.
Like decorative cords or gift wrappings (mizuhiki or noshi), they softly convey feeling.
FOUR
Japanese Craftsmanship × Sustainability
Fragrance gifted from nature—carefully and sincerely crafted into form. Yadorigi’s craftsmanship begins with respect for Japanese artisanship.
While inheriting traditional techniques and wisdom, it also considers the environment to create scents that connect into the future. Within the act of delivering fragrance, Yadorigi embeds sustainable value.
Yadorigi values this “subtle aesthetic of fragrance,” delivering it to the world.
Experience it now.